Awning Facebook Ads: A Johor Bahru Renovation Company

How should an awning company run Facebook ads? Test several selling points at once (price per sq ft, packages, festive offers) with a messaging objective. In this case about RM344 over 2 days across 6 campaigns brought 50 messaging conversations (about RM6.89 each). This awning Facebook ads case comes from a home improvement client YF ADS（颖峯）works with in Johor Bahru: a company that builds metal awnings (PU Metal Awning and ACP Awning). Below are the client’s ad poster, two days of Meta Ads Manager data, and what the numbers tell us.

• 50Conversations in 2 days
• ≈RM344Ad spend over 2 days (USD 82.02)*
• ≈RM6.89Average cost per conversation*
• 6Campaigns tested side by side

Background: why an awning business uses Facebook ads

Awnings, grilles and shade structures are usually bought by homeowners who just got their keys, are renovating or want to extend. They don’t search for “awning” every day, but when they see a clear price and finished photos, they message straight away: how much per square foot, can you come and measure, how long will it take?

So the goal of these ads is messaging conversations started: let interested homeowners ask first, then the client books a free on-site quotation.

The creative: a Malaysia Day promotion poster

The main creative is the client’s Malaysia Day poster: PU Metal Awning at RM17.50 per sq ft and ACP Awning at RM14.50 per sq ft (300 sq ft and above), plus free on-site quotation, customised design and a 1-year warranty. Price, service and finished photos all fit in one image, so a homeowner can decide in seconds whether to ask.

2 days of real data: 6 campaigns running together

This client doesn’t rely on a single ad. Six campaigns run at the same time, each testing a different angle: price per square foot, an RM2,888 package, Malaysia Day and festive offers. Here is the Ads Manager data for 27 September and 1 October, with all six campaigns added together.

* Ads Manager reports in USD: 27 Sep $40.14, 1 Oct $41.88, total $82.02, about $1.64 per conversation. RM figures are converted at roughly 1 USD ≈ RM4.2 for reference only; the actual bank rate may differ.

How to read these numbers

With similar budgets, the campaigns performed very differently. Per campaign, the cost per conversation ranged from about $1.08 to $3.43. The Malaysia Day campaign brought in the most conversations on both days (7 and 5), and on 1 October Meta labelled it as performing well, while one of the price-led campaigns was flagged as underperforming on the same day.

That is the point of testing several angles at once: we don’t have to guess which message homeowners like. The data tells us, and we gradually move budget to the campaigns that do better.

To be clear, a “messaging conversation started” only means someone asked. It is not a sale. Renovation jobs still need a site visit, a quote and some comparison, and whether the deal closes depends on the client’s price, past work and follow-up. We do not guarantee order numbers.

What YF ADS can do for you

For home improvement clients like this, our day-to-day work includes:

1. Creative: put price, warranty, free quotation and finished photos front and centre, and prepare different versions of the same angle to test.
2. Audience: set the area to where you can actually work (this case focuses on Johor), then refine age and interests based on conversation quality.
3. Campaign settings: choose the right goal, such as messaging conversations, set a budget per campaign, and cut or pause the weak ones.
4. Retargeting: remind people who viewed, engaged with or asked about your ads, so homeowners who are still comparing see you again.
5. Daily feedback: every day we tell you what was spent, how many conversations came in, which campaign did better and what we will change tomorrow.

Pricing

YF ADS Facebook ads management starts from RM599. Ad spend is billed separately to Meta or TikTok. Your own card pays Meta directly, and we never handle the ad budget. You can start with a small test budget and decide after seeing the data.

Want to try it for your renovation business?

If you do awnings, grilles, renovation or any business that quotes on site, have a look at our Facebook ads management service. Businesses in Sarawak can also see Facebook ads in Kuching, and you can learn about the team on About YF ADS. You can always check the ad data yourself in Meta Ads Manager.