Facebook Hiring Ads for a Sibu Food Court: 2 Days of Data

How do you run Facebook hiring ads? Use one poster that clearly shows the job, pay and benefits, with a messaging objective so job seekers can message you directly. In this case about RM38 over 2 days brought 28 messaging conversations (about RM1.37 each). Facebook hiring ads for food businesses: finding staff is a headache for many owners. This case is a recruitment ad YF ADS（颖峯）ran for a food court in Sibu: one poster, one campaign, and two days of Ads Manager data laid out in full.

• 28Conversations in 2 days
• ≈RM38Ad spend over 2 days (USD 9.16)*
• ≈RM1.37Average cost per conversation*
• 5,715Impressions in 2 days

Background: why food businesses hire with Facebook ads

Food courts, restaurants and stalls often need several roles at once: servers, kitchen helpers and stall assistants. Putting up a notice or waiting for referrals is slow, and most of the people who would apply are on Facebook every day.

So the goal of this ad was simple: get interested people nearby to message about the job. In Ads Manager the campaign is optimised for “messaging conversations started”, so an applicant can start chatting with one tap.

The creative: a hiring poster with all the details

The poster was prepared by the client in Chinese and Malay, and it answers what job seekers want to know in one go: the roles (stall assistant, server, kitchen helper), full-time or part-time, the age range, a salary of RM1,700–2,000, and benefits such as a monthly salary advance, a year-end bonus, EPF and SOCSO, and meals provided.

2 days of real data: spend, conversations and cost

Here is the Ads Manager data for 7 and 8 October. Only one hiring campaign was running, targeting the area around Sibu.

* Ads Manager reports in USD: 7 Oct $3.86 ($0.24 per conversation), 8 Oct $5.30 ($0.44 per conversation), total $9.16, about $0.33 per conversation. RM figures are converted at roughly 1 USD ≈ RM4.2 for reference only; the actual bank rate may differ.

How to read these numbers

Hiring ads often cost less per conversation than sales ads, because people who see a suitable job are happy to ask. Over these two days it averaged about RM1.37 per conversation: 28 people asked for less than RM40.

On the second day, though, impressions went up while conversations went down, and the cost per conversation rose from about RM1.01 to about RM1.86. That is normal. The most interested people nearby usually respond first; after that, the ad needs fresh creative or a tweaked audience to reach a new group.

To be clear, a message is not the same as an interview or a new hire. Whether the person fits, and whether pay and shifts work out, still depends on the owner’s screening and follow-up. We do not guarantee how many people you will hire.

What YF ADS can do for you

Hiring ads look simple, but the daily adjustments are what matter:

1. Creative: spell out the role, pay, shifts and benefits; when useful, prepare Chinese, Malay or different-photo versions and see which gets more replies.
2. Audience: keep the area within commuting distance so the budget isn’t spent on people too far away to work for you.
3. Campaign settings: optimise for messaging conversations and control the daily budget; pause once you have enough applicants and restart when needed.
4. Retargeting: remind people who viewed or engaged with the ad but haven’t messaged yet, so those still thinking see it again.
5. Daily feedback: every day we tell you what was spent, how many conversations came in, whether cost is rising and whether it’s time to change the creative.

Pricing

YF ADS Facebook ads management starts from RM599. Ad spend is billed separately to Meta or TikTok. In this hiring case, two days of ad spend came to under RM40, paid directly to Meta from the client’s own card, and we never handle the ad budget.

Hiring at your shop too?

If your restaurant, food court or shop needs staff, have a look at our Facebook ads management service. Other businesses in Sarawak can also see Facebook ads in Kuching, and you can learn about the team on About YF ADS. You can always check the ad data yourself in Meta Ads Manager.